Computer pre-loaded with movies? Whats this?

I was reading on Washington Post's tech-crunch that Dell in partnership with Paramount Pictures will be offering some computer models with pre-loaded movies. See the link below to read the details of the story:

http://www.washingtonpost.com/wp-dyn/content/article/2008/09/30/AR2008093001647.html

Is this a joke? 

It may help Paramount pictures because they have an additional way of selling their movies. But how is it going to help Dell? I think Dell is being run by some really stupid people. 

Okay, so, I like Iron-Man, lets buy a Dell XPS and get it pre-loaded with Iron-Man by paying an additional $20 - woohooooo!

OR

When buying a new Dell Computer, I will also see the following upgrade options:

- Additional 2 GBs of RAM

- Extra 200GB of HDD

- Microsoft Office

- Iron Man (YES!!!! - only $20)

I think this is enough to get an idea of the sad situation of the company, Dell.

As of this writing, Iron Man is the only movie you can get (pre-installed) on your new Dell System.

Is this supposed to make people buy Dell computers?

Or, is this supposed to make movie collectors into Dell buyers? Maybe movie collectors will also become "Dell Collectors". 

Maybe Apple should do this also because this gimmick may work very well with MAC lovers, who are nothing but stupid people, totally out of touch with the reality. Actually MAC buyers are so stupid that they would get the same movie pre-installed more than once thinking that it may help them look more "COOL".

May God help Dell